We may collect and process the following Information about you:

1. Information that you provide by filling in forms on our Platform, including information provided at the time of registering to use our Platform and other co- registrations (e.g. social media logins), subscribing to our Services, posting material or requesting further services;
2. the Information you provide when you enter a competition or promotion via our Platform, provide reviews, testimonials or feedback on our Platform;
3. Information you provide us, or that we may collect from you, when you report a problem with our Platform;
4. a record of correspondence if you contact us;
5. general, aggregated, demographic and non-personal Information;
6. details of transactions you carry out through our Platform and of the fulfillment of your orders;
7. details about your computer, including but not limited to your IP address, operating system and browser type, as well as information about your general internet usage (e.g. by using technology that stores information on or gains access to your device, such as cookies, tracking pixels, web beacons, etc., (together, "Cookies"));
8. your email address from a third party if you indicate that you have consented to that third party sharing your Information with us; and
9. any other Information we consider necessary to enhance your experience on the Platform.

We may use Information held about you in the following ways:

1. to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
2. to provide you with location-based services, such as advertising, search results and other personalised content;
3. to carry out our obligations arising from any contracts entered into between you and another entity using our Platform or between you and us;
4. to improve our Services and to deliver a better and more personalised service to you;
5. to ensure that content from our Platform is presented in the most effective manner for you and the device you use to access our Platform;
6. to notify you about changes to our Services;
7. for any other reason which we deem necessary to enhance your experience of the Platform;
8. to administer and manage our incentives programs and fulfil your requests for incentives, and/or to allow you to participate in sweepstakes and to notify you if you are a sweepstakes winner

Information about our customers is an important part of our business. We share your Information only as described below and with businesses that follow practices at least as protective as those described in this Privacy Policy:

1. Other Businesses. To offer you our Services, we may engage with businesses who are affiliates of us and/or non-affiliated service providers (e.g. logistics businesses used to deliver products to you, marketing companies, payments processers to process online transactions, etc.). We may involve other businesses in your transactions, who may store your Information in a digital wallet to make your use of our Services more efficient.
   
   You understand that it is important that such businesses have access to the relevant Information to perform their functions. We will ensure that these businesses do not use your Information for other purposes. We may also receive Information from these business (e.g. updated delivery and address information), which we may use (e.g. to correct our records and deliver your next purchase). By using our Platform, you hereby freely and specifically consent to the transfer, storage, use, and disclosure of your Information among businesses who are affiliates of us and/or non-affiliated service providers, wherever located. These businesses shall be contractually bound to respect the confidentiality of your Information.
2. Marketing and Promotional Offers. We may also use your Information to provide you with information about goods and services which may be of interest to you and enhance your Platform experience, service messages, new features, enhancements, special offers and events of interest. We may contact you via various channels, including without limitation emails, push notifications, web notifications, post, telephone and news feed cards.
   
   We may permit third parties to use your Information. For example, we may provide advertisers Information to help them reach the kind of audience they want to target and to enable us to comply with our commitments to our advertisers (e.g. by displaying their advertisements to a target audience).
   
   Additionally, you may be asked to provide additional Information to participate in some of our market research activities, including competitions and promotions. For example, if you win a competition, you may be asked to provide further personal data to establish your eligibility and provide you with the prize. This Information may be collected by us or our co-sponsors or vendors for the promotion. Note that you should review such third parties’ privacy policies to see how they may use any information that they collect.
3. Business Transfers. In the event that we or substantially all of our assets are acquired, customer information will be one of the transferred assets.
4. Protection of Our Platform and Others. We release account and other Information when we believe such a release is appropriate to comply with the law and law enforcement investigations and to protect the rights, property or safety of our users or others. This includes exchanging information with other companies and organisations for various reasons, such as fraud protection and credit risk reduction.
   
   Note that our Platform may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data or other information to these websites.

The Information that we collect from you may be transferred to, and stored at, a destination outside of the UAE. It may also be processed by staff operating outside the UAE who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. We will store your Information for as long as necessary to fulfil the purposes indicated in this Privacy Policy or as otherwise permitted or required by law. Your Information may be transferred, stored, processed and used by our affiliated companies and/or non-affiliated service providers in one or more countries outside your originating country. Your payment details may be transferred to and stored with our affiliated companies in order to, among other things, process your payment details and provide support services to you.

We will post the current version of this Privacy Policy on the Platform and each such change will be effective upon posting on the Platform or upon the date designated by us as the "effective date".

It is your obligation to regularly check the Privacy Policy. Your continued use of the Platform following any such change constitutes your agreement to this Privacy Policy as so modified.

If you have any concerns about your Information on the Platform, please contact us at  info@readersadda.co.in with a thorough description, and we will try to resolve it.