Selling 101 describes the basics of how you can persuade people more effectively, more ethically, and more often. You'll also discover that there is virtually nothing on earth that brings as much personal satisfaction as being able to save another person time, money, or frustration because of the goods, products, and services you have to offer. Zig Ziglar draws from his selling experiences to show you how to: Work smarter, not harder in your sales career, Move beyond customer service to customer satisfaction, Identify the need and how your product or service can fill it. Sell by design, not chance. Close more sales more often. Gain control of your time and life. Polish your skills as a professional persuader, Overcome call reluctance and sales resistance.
